Jake Williams is an Australian HIIT coach whose boot camp sessions along Dubai Marina have become something of an institution since 2019. Energetic, no-nonsense, and relentlessly motivating, Jake has a talent for pushing clients beyond the limits they thought they had — and making them come back for more.
His programming is built around metabolic conditioning — intervals, circuits, and complexes designed to maximise calorie burn during and after sessions. He rotates his protocols every three weeks to prevent adaptation and keep both body and mind challenged.
Jake runs group boot camp sessions along the Marina Walk on Tuesday and Thursday mornings, and offers private 1-on-1 HIIT coaching on weekdays. His sessions are weather-adapted, with indoor locations booked in advance for summer months.
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